To update my portfolio, I explored how A.I. could assist in creating a branding concept for a fictional burger joint. The goal was to demonstrate my skills in branding, marketing, and design. I used ChatGPT to help shape the idea and added my own creative touch to refine it further.

* The Concept *

Brand Name:

“Shoreline Burgers”

Tagline:

“Bite Into the Island Flavor”

Theme:

Inspired by Long Island’s beach culture, “Shoreline Burgers” blends coastal decor with fresh, high-quality ingredients to create a laid-back yet trendy dining experience.

Visual Identity:

I designed a minimalist logo featuring an outline of Long Island with a burger icon in the center. The color palette includes Ocean Blue, Sandy Beige, Grilled Orange, and Crisp White, evoking the beach and fresh, sizzling burgers. The typography combines bold, casual headline fonts with clean, modern body fonts.

My Role

I used ChatGPT to brainstorm the brand concept and then handled the design aspects myself using Adobe Illustrator and Photoshop. For imagery, I leveraged Adobe Firefly to generate coastal-themed visuals, which I refined in Photoshop to align with the brand’s identity. This project highlights my ability to merge A.I.-powered ideation with hands-on creative execution.

Final Thoughts

“Shoreline Burgers” demonstrates how A.I. and design expertise can work together to produce a compelling and professional branding concept. It reflects my adaptability and creativity in developing unique solutions for real-world challenges.